The CDC Group Plc. supported project partnered with FCL to open wholesale centres to stock FCL products along with locally produced goods. The Wholesale Centre, typically located at the district level caters to a number of local supermarkets owned by community entrepreneurs, company owned and operated stores and other retail shops.

The key objectives of the needs assessment study were to identify NGOs working in the field of entrepreneurship - especially food products and sanitary napkins - in Nadiad and Godhra regions of Gujarat and evaluate the potential for developing women’s entrepreneurship models with NGO support.